WHAT IS FASHION TARGETS BREAST CANCER?
Fashion Targets Breast Cancer (FTBC) began as the fashion industry's response to breast cancer - a widely recognized effort that raises public awareness and funds to support breast cancer research, education and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign centres around the sale of Target apparel reminding women to “target” their breast health. The target has been worn by such fashion icons as Kate Moss, Cindy Crawford, Linda Evangelista, Naomi Campbell, Claudia Schiffer, Helena Christensen and now, Kim Cattrall.
Since its launch, FTBC has become the worldwide fashion community's singular and most successful response to breast cancer. This incredibly simple and powerful awareness campaign has raised over $1.5 million in Canada alone over the past 9 years. Rethink Breast Cancer is the organization and inspiration behind FTBC Canada.
www.rethinkbreastcancer.com
www.fashiontargetsbreastcancer.org
WHAT IS RETHINK BREAST CANCER?
Rethink Breast Cancer is an innovative charity that reaches out to young people who are concerned about or affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer—medical research, supportive care, public awareness and fundraising—Rethink is expanding support for the cause.
Rethink Breast Cancer uses creative ways to communicate about breast cancer in order to transform attitudes, debunk myths and educate young women about the importance of breast health awareness. Our education programs and events are designed to take some of the fear out of the issues—women who are aware of their breasts are the best guardian of their own health.
Rethink Breast Cancer is a national, registered charity
(BN # 89217 8166RR0001).
